Let me tell you a bit about myself.

Hey there!

I’ve been working in tech for over 20 years.
I live between Miami, Florida and Bogota, Colombia (my home town).

I am a (rookie) writer, consultant, speaker and serial entrepreneur.

I have built tech based companies for 14 years now.
Some of them have reached 6 figures revenue in less than a year.
Some of them have failed miserably.

I know what to do to succeed. But most of all, I know what not to do and avoid failure.

Before going in detail about my career, let me tell you my motivation for building this website, why you are here and how I can help you.

I have been creating software my whole life.

And by software I mean anything and everything: Websites, apps, mobile games, SaaS tools, eCommerce stores, you name it.

I don’t want this to sound like I’m bragging, but after working with over 50 entrepreneurs and brands on over 100 software projects of all kinds, I know a thing or two when it comes to building an online business.

For some context, I started out as a frontend developer for several digital agencies, and then, 14 years ago, I started my own development company that after a lot of ups and downs, change of business partners and change of names, it’s still going strong, although I don’t have an active role in the day to day operations.

The thing was that we were able to execute any kind of project, from $1.000 websites to multimillion dollar apps.

But something was missing…

Some years ago, a client asked me that he needed not only his product developed but a strategy to acquire clients and leads.

That meant traffic to his website.

I didn’t know how to do that.

Because of my technical background, my company always focused on creating the website, the app, the e-commerce store, but we never considered how to attract clients or revenue for those products we were building.

In case you were wondering, I lost the client.

That’s when I decided to learn how to grow an online business. Not just build it.

And three letters became my obsession since then: SEO.

SEO (Search Engine Optimization) is the set of practices and techniques you use to grow an audience and is how you drive traffic to your website.

So after almost 3 years of learning, but especially implementing SEO strategies for some of my clients, I can confidently say that not only I know how to build websites and apps for our clients; I also know how to make those websites hugely profitable.

That led me to put to good use a domain under my name that I had bought over 10 years ago: ivansosa.com

I created this website with 3 goals:

To act as a playground and experimentation lab for SEO.
To reach out to anyone that needs help creating a website or an app.
To share what I have learned after 20 years of watching the web grow and mature.

I want this website to rank high.
I want you to start your online business today.
I want you to learn how to build a website.
That’s who I am and that’s what I do.

I really hope that you can take something out of what has been almost 20 years of experience building and growing online businesses.

Here’s a brief recap of the moments, good and bad, that had led me to where I am today.

(I expect to go into detail of this activities later on):