Let me tell you a bit about myself.
I’ve been working in tech for over 20 years.
I live between Miami, Florida and Bogota, Colombia (my home town).
I am a (rookie) writer, consultant, speaker and serial entrepreneur.
I have built tech based companies for 14 years now.
Some of them have reached 6 figures revenue in less than a year.
Some of them have failed miserably.
I know what to do to succeed. But most of all, I know what not to do and avoid failure.
I have been creating software my whole life.
And by software I mean anything and everything: Websites, apps, mobile games, SaaS tools, eCommerce stores, you name it.
I don’t want this to sound like I’m bragging, but after working with over 50 entrepreneurs and brands on over 100 software projects of all kinds, I know a thing or two when it comes to building an online business.
For some context, I started out as a frontend developer for several digital agencies, and then, 14 years ago, I started my own development company that after a lot of ups and downs, change of business partners and change of names, it’s still going strong, although I don’t have an active role in the day to day operations.
The thing was that we were able to execute any kind of project, from $1.000 websites to multimillion dollar apps.
But something was missing…
Some years ago, a client asked me that he needed not only his product developed but a strategy to acquire clients and leads.
That meant traffic to his website.
I didn’t know how to do that.
Because of my technical background, my company always focused on creating the website, the app, the e-commerce store, but we never considered how to attract clients or revenue for those products we were building.
In case you were wondering, I lost the client.
That’s when I decided to learn how to grow an online business. Not just build it.
And three letters became my obsession since then: SEO.
SEO (Search Engine Optimization) is the set of practices and techniques you use to grow an audience and is how you drive traffic to your website.
So after almost 3 years of learning, but especially implementing SEO strategies for some of my clients, I can confidently say that not only I know how to build websites and apps for our clients; I also know how to make those websites hugely profitable.
That led me to put to good use a domain under my name that I had bought over 10 years ago: ivansosa.com
I created this website with 3 goals:
- To act as a playground and experimentation lab for SEO.
- To reach out to anyone that needs help creating a website or an app.
- To share what I have learned after 20 years of watching the web grow and mature.
I want this website to rank high.
I want you to start your online business today.
I want you to learn how to build a website.
That’s who I am and that’s what I do.
I really hope that you can take something out of what has been almost 20 years of experience building and growing online businesses.
Here’s a brief recap of the moments, good and bad, that had led me to where I am today.
(I expect to go into detail of this activities later on):